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Being independent means we answer to nobody about what we put on the floor. So we chose twice — because the rider spending everything they have on their first proper bike and the rider chasing a personal best are not the same person, and pretending otherwise sells somebody the wrong bike.
Trek build bikes for people who intend to keep them. The engineering is the obvious part; what actually matters over ten years is what happens when something goes wrong — and Trek stand behind their frames longer than anybody in the industry.
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Warrantied for life. The frame, for as long as you own it
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Crash replacement guarantee. Because it does happen
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Trek Carbon Care. Carbon repaired, not written off
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30 day unconditional guarantee. Ride it and see
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Carbon Care Wheel Loyalty Program
Cube started in 1993 in a corner of a furniture factory in Bavaria and is now one of the largest bike makers in Europe — still owned and run by the man who started it. No shareholders means no pressure to cut corners you cannot see, and it shows in what you get for the money.
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Designed and tested in Bavaria. On proper mountains
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Assembled in their own German factory
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Owner-managed since 1993. Answers to riders, not investors
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Sold in more than 60 countries
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Raced at the Tour de France by Team TotalEnergies
No spec sheet settles this and no website will either. Come in, tell us what you ride and where, and we will put you on both. If the cheaper one suits you better, that is what we will say.
Book a test rideTwo brands, two different arguments. Trek is built around what happens over ten years of owning the thing. Cube is built around how much bike your money buys. Both are honest positions — they are just not the same one.
Give us a call to find out more and get all the T&Cs.
Frame sets, main frames and full suspension swing arms, exclusively for original owners from 2020 onwards.
Sometimes accidents happen, like driving into your garage with the bike on the roof. Carbon Care offers some relief under certain circumstances.
A free replacement helmet if it is involved in a crash within the first year of ownership.
Not satisfied with a Bontrager or Trek aftermarket purchase? Return it with the original receipt within 30 days for an exchange or refund.
Damage a Bontrager carbon wheel while riding within the first two years of ownership and we replace or repair it free. It is that simple.
A two year warranty on selected Trek and Bontrager products.
A German brand that never took outside money, and spends it on the bike instead. Give us a call for the full terms.
Six years on aluminium frames and rigid forks, three on carbon, from the date you buy it. Break one in that time and Cube replace it.
Two years against manufacturing defects from the date of sale, on the whole bike.
Motor and battery covered for two years through Bosch's own service scheme — not a system nobody else can work on.
Designed, tested and assembled in Waldershof, Bavaria — and tested on the mountains behind the factory, not a car park.
Still run by the man who started it in a corner of his father's furniture factory. No shareholders means no quarterly pressure to cheapen what you cannot see.
The reason we took the brand on. Compare the spec at your budget against anything else on the floor — that is the whole argument.
Trek's frame warranty is better and we are not going to pretend otherwise. Cube gives you more bike at the same price. Which matters more depends on how long you keep bikes and what you do to them — and that is a five minute conversation, not a spec sheet.
Come and talk to usThese ultra-premium customized bikes are made with cutting-edge components and a seemingly endless palate of exquisite colours, plus paint schemes dreamed up by the most creative designers in the bike industry.
New Trek and Cube stock as it lands, service specials, shop rides, and straight advice from the workshop. Twice a month at most, and never your inbox filled with nonsense.
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